Foreo To Raise Prices by 20–30% as Tariffs Climb to 151%

In response to newly imposed import tariffs under the latest US trade policy, medical skin-tech brand Foreo said it will adjust US product prices by 20–30% starting April 22.

As part of the latest US–China tariff battle, categories including consumer tech and beauty devices manufactured in China are now subject to significantly increased import duties.

Foreo is a Swedish brand headquartered in Stockholm and operates globally whose manufacturing is based in China. The 125% tariff recently added to Chinese imports, on top of previous tariffs, reportedly brings the total tariff impact on Foreo products to a range between 137% and 151%, depending on a product.

Customers Remain a Top Priority

While the latest tariffs present an “extraordinary” challenge, per brand officials, Foreo has made a conscious decision to absorb a significant portion of the impact, passing on only a fraction of the increase to consumers.

Foreo said it remains hopeful that future trade resolutions will support fair global commerce.

“This is one of the most aggressive tariff hikes we’ve seen in years,” said Mario Gomez, global commercial director at Foreo. “At 130%, it fundamentally reshapes the cost of bringing our products into the US. Still, our first priority is our customer — which is why we’re capping our price adjustment well below the actual tariff burden. This is not the message we wanted to deliver but we believe transparency and fairness are vital right now. Our mission remains the same: to make self-care accessible, empowering, and effective for everyone.”

Foreo said it will continue to reward its loyal customers with added value bonuses, seasonal sale opportunities and complimentary shipping over $99.